|
SCHEDULE
(Tentative)
Saturday,
October 31, 2009
8:30
am – 9:00 am
The Food Marketing Challenge Registration
Student Case Study Competition
9:00 am – 11:30 am
The Food Marketing Challenge Live
Case Presentation
11:30
am – 7:00 pm
The Food Marketing Challenge -
Team Work Session
Students own lodging room or public
space at hotel or on CSU campus
7:00 pm – 9:00 pm
The Food Marketing Challenge –
Round 1
top
Sunday,
November 1, 2009
8:00
am – 2:00 pm
FDRS Board Meeting
9:00 am – noon
The Food Marketing Challenge –
Final Round
1:00
pm – 5:00 pm
S-1019 Meeting
1:00 pm - 5:00 pm
The Food Marketing Challenge – Potential Tour Option for Students
54:00 pm – 7:00 pm
Conference Registration
6:00 pm – 8:00 pm
Welcoming Reception for Conference
Attendees and Awards for The Food Marketing
Challenge
Hotel Lobby with potential Chef Tasting Theme
top
Monday,
November 2, 2009
7:30
am – 8:30 am
Conference Registration and Continental Breakfast
8:30
am - 8:45am
Welcome & Opening Remarks
Lou Swanson Vice Provost of Outreach and Strategic Partnerships
8:45
am -9:45am
Keynote Address -
Exploring new roles and opportunities for universities and NGOs
Rich Pirog, Leopold Center for Sustainable Agriculture
9:45 am -10:15am - Break
10:15
am - 12 Noon-
Session I
Connecting Producers to Altruistic Consumers
The Role of Land Grants and state AG Departments
MarketMaker as a Promotion and Marketing Tool,
Dar or Rich Knipe, University of Illinois Market Maker
Partnering for Successful Programming,
Tom Kalchik, Associate Director
MSU Product Center for Ag and Nat Res
Dave Lamie, Clemson University
State Promotion and Marketing Programs,
Wendy White or Tom Lipetzky, Colorado Department of Agriculture
James Barham, USDA Ag Marketing Service, Moderator and Discussant
12:00
-1:30pm - Awards Luncheon
1:30
pm -3:00pm - Session II
Partnering with Food Retailers to Understand Consumers
Cathy Durham, Oregon State University Food Innovation Center
Store Sales and Procurement Data as a Market Research Tool
Hikaru Peterson and Rita York Kansas State University and the Merc
A National Survey of Organic Retailers
Carolyn Dimitri, USDA-ERS
Experimental Designs in the Marketplace: Opportunities and Pitfalls
Dawn Thilmany and Gretchen Nurse, Colorado State University: Lunds Markets of Missesota
3:00 pm - 3:15pm - Break
3:15 pm -5:15pm - Session III
Connecting farmers with institutional and restaurant markets: Experiences in local food procurement
An overview of Institutional Buyer Issues
Gail Feenstra, University of California, UC SAREP/ASI
School Food FOCUS, a national farm to school program
David Conner, Michigan State University
A Producer’s Perspective
Karen McManus, Wolf Moon Farms
A Chef’s perspective
Douglas Taylor
Executive Pastry Chef – MoltoVegas
An overview of Institutional Buyer Issues
Gail Feenstra, University of California, UC SAREP/ASI
Tom Stoner
Spoons Restaurant
Facilitator: Kynda Curtis, University of Nevada, Reno
6:30
pm - 9:00 pm - Presidents Banquet at Local Outdoor Venue (cash bar)
top
Tuesday,
November 3, 2009
8:30
am -9:45am
Continental Breakfast & Business Meeting
9:45
am –10:00 - Break
10:00 am - 10:45 am
The 30 Year Challengd:
Agriculture's Strategic Role in Feeding and Fueling a Growing World,
Neil Conklin, Farm Foundation
10:45 am - 12:30 pm Session IV:
Values Based Supply Chains: Collective Action to Provide Consumer Assurances
Organized by Ag of the Middle Research Committee, George Stevenson, Chair
Karl Kupers
Shepard’s Grain
Doc and Connie Hatfield,
Natural Country Beef
12:30 pm to 1:30 pm - Lunch on your own if not participating in Tours
12:30 pm - 8:00 or 10:00 pm
Educational Tours
* Tour Option 1: Direct transportation for brief tour of CSU, shopping and microbreweries in Fort Collins.
* Tour Option 2: Colorado Going Local: This tour will visit many of the operations that have anchored the local food movement in Colorado with a uniquely Colorado twist including tours of an artisinal Cheese Company, an innovative Organic Community Supported Agriculture Operation and one of the premiere microbreweries in the region.
*Both groups will converge at for Dinner and an event at CSU Campus in Fort Collins
top
Wednesday,
November 4, 2009
7:30
am – 8:00 am - Registration
* Coffee and light breakfast are located in each session room
Selected paper Sessions - download full schedule
|
